WGroup Create Web Design Irvine

TELLING YOUR
STORY...BETTER

We are experts who strive to merge the mediums of marketing tools in an effort to tell relatable stories.The ability to get your brand message across and differentiate from competitors in multiple mediums is our primary goal.

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COMMUNICATE…BETTER

It’s really quite simple… Marketing communications and brand development, in order to be successful, require the appropriate use of visual cues. Messages and visuals that cut through crowded markets… Messages that evoke, inspire and touch an emotional trigger in your clients and customers minds.

WE CREATE VISUAL SOLUTIONS THAT SELL...BETTER

We are a unique creative group with vast capabilities. We seamlessly integrate all areas of the creative process.. in-house.
This unique capability offers the flexibility to ensure well thought out solutions that are on target, executed quickly and on budget.
Logo Collateral Brand Design Irvine

CONCEPT + DESIGN

BROCHURES

CATALOGS

PACKAGING

PRESENTATIONS

LOGOS

ILLUSTRATION

Responsive WordPress Web Design Irvine

WEB DESIGN

RESPONSIVE DESIGN

WORDPRESS

E-COMMERCE

SEO

WEB MARKETING

SOCIAL / EMAIL MARKETING

Photography Video Production Services Irvine

PHOTOGRAPHY+VIDEO

PEOPLE + PRODUCTS

DIGITAL RETOUCHING

ADOBE AFTER EFFECTS

DRONE VIDEO + STILLS

 

Environmental Trade Shows Design Irvine

ENVIRONMENTS

SHOWROOMS

TRADE SHOW

POINT OF SALE

A SIMPLE PHILOSOPHY

How does you brand make your customers think and feel ?

SALES ARE DRIVEN BY EMOTION

The messages and visual assets that comprise your brand serve to create an emotional response from prospective customers. Every purchase decision begins with an emotional buy-in. Customers subconsciously use association to establish a mental place holder of your product or services as they relate to competitive options.

DON’T GET LOST IN TRANSLATION

For a marketing campaign to be most effective, companies require an expert translator, one with the unique capability to bridge the communication gap between you and prospective customers. 

Great marketers have the ability to translate your unique product offerings into simple to understand messages that will serve to educate, inform your customers and result in actionable purchasing decisions. 

At W/Group Create, we strive to expertly distill and define your message by applying strong graphic and written solutions that evoke a positive and lasting impression on your customers.

IDENTIFYING MOVING TARGETS.

Just thinking you know your target audience is not enough. Audiences can be fickle, impatient and sometimes confused by the plethora of messaging, promises, features and benefits. Today’s fast pace media delivery can make for very short attention spans along with confusion in the marketplace. If you really want to know what’s hip and cool, just ask a 12 year old… lol. If you really want to know, sometimes, you just have to ask. Figuring out how your audience thinks, acts and reacts along with what is truly important to them is the foundation on which any successful branding campaign is built.

“The single biggest problem in communication is
the illusion that it has taken place.”
– George Bernard Shaw

RECENT WORK : 00:30 Intro Spot (MERCEDES BENZ – EL CAJON)

Requirement : Create a fast pace 30 second teaser spot to run on local cable
introducing a new world-class dealership & service center.

SPEAK YOUR MIND

The Magic Is The Message… Make It Emotional.

The human condition dictates that we humans make most decisions based upon emotion. No matter the product or service, the winner of this race is usually the one who makes best use of tugging at some heart-strings. The gating question is how to target these emotional triggers. Does your brand and brand message make one smile or laugh, feel empowered or resolved? Does it answer questions or illicit more questions.  When a customer uses comparatively association, does your solution appear as the best solution? As a society we tend to use brand association to help in our purchasing decisions. We use association behavior with cues like how it makes one feel, Comparative association…looks just like, it works just like.  So… in the end though, in a perfect world the “BEST” product or service should always win, right, well not always, sometimes it’s creating the product or service that just feels right to the customer.

RELAX… WE’VE GOT THIS

W/Group Create consistently dreams, executes and delivers inspired, innovative marketing solutions for web, print, web, identity, packaging & exhibits. We offer a comprehensive turn-key creative solution to achieving your marketing goals.

We’re not just the big box of crayons (though we love crayons) We apply a heavy dose of strategic marketing smarts to all our endeavors.

After all, If we create something pretty for you, you’ll probably really like us…but… if we create something really pretty that impacts your market and your bottom line… well then, we’re pretty sure you’ll love us 🙂

THINK…CREATE…DEPLOY

Whether a comprehensive branded campaign or a single project, we apply the same strategic and creative solution oriented thinking.

We apply strong project management skills through a proven process oriented methodology to keep your project running smoothly.

RESEARCH
Digging Deeper
Define Audience
Define Paths
Creative Design Firm Irvine
CREATE + DESIGN
Build The Story
Create Visual Direction
Scope of Message
Irvine Digital Marketing Strategy
EXECUTE
Define Strategy
Track & Revise
Gain Market Knowledge

Email Us

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Contact

ADDRESS

1300 Bristol Street North Suite 100
Newport Beach, California 92660 USA

“The single biggest problem in communication is
the illusion that it has taken place.”
- George Bernard Shaw