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COMMUNICATE BETTER

BRAND DEVELOPMENT + MARKETING DESIGN

It's really quite simple. Marketing communications and brand development, in order to be successful require the appropriate use of visual cues and words that cut through crowded markets and competing messages to inspire and touch an emotional trigger in potential clients and customers...


STRATEGY - THE HUNT

We beging with research of your target audience and find where they work, live and play. We get in their heads and figure out their purchase "Triggers".

EXECUTE + DEPLOY
Sending your message is only the start. Tracking and analytics must be interpreted to define appropriate adjustments and refinements to messages, frequency and vehicles.
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Communicate...Better

It's really quite simple. Marketing communications and brand development, in order to be successful require the appropriate use of visual cues and words that cut through crowded markets and messages to inspire and touch an emotional trigger in potential clients and customers...
LEARN MOREPORTFOLIO

We CREATE VISUAL SOLUTIONS  THAT SELL…better

We are a unique creative group with vast capabilities. We seamlessly integrate all areas of creative process in-house. This capability ensures on target solutions, executed quickly and on budget.

GRAPHIC DESIGN

BROCHURES

CATALOGS

PACKAGING

PRESENTATIONS

LOGOS

ILLUSTRATION

WEB DESIGN

INTERFACE DESIGN

WORDPRESS

E-COMMERCE

SEO

WEB MARKETING

SOCIAL / EMAIL MARKETING

PHOTOGRAPHY + VIDEO

PEOPLE + PRODUCTS

DIGITAL RETOUCHING

ADOBE AFTER EFFECTS

 

ENVIRONMENTS

SHOWROOMS

TRADE SHOW

POINT OF SALE

A Simple PHILOSOPHY

How does you brand make your customers feel

SALES ARE DRIVEN BY EMOTION

The messages and visual assets that comprise your brand serve to create an emotional response from prospective customers. Every purchase descision begins with an emotional buy-in. Customers subconsciously use association to establish a mental place holder of your product or services as they relate to competitive options.

DON’T GET LOST IN TRANSLATION

For a marketing campaign to be most effective, companies require an expert translator, one with the unique capability to bridge the communication gap between you and prospective customers. 

Great marketers have the ability to translate your unique offerings into simple to understand messages that will educate, inform and result in actionable purchasing decisions. 

At W/Group Create, we strive to expertly distill and define our clients’ messages by applying strong graphic and written solutions that evoke customer response.

IDENTIFYING MOVING TARGETS

Just thinking you know your target audience is not enough. Audiences can be fickle, impatient and sometimes confused by the plethora of messaging, promises, features and benefits. Today’s fast pace media delivery can make for very short attention spans along with confusion in the marketplace. If you really want to know what’s hip and cool, just ask a 12 year old… lol. Want to know? Sometimes, you just have to ask. Figuring out how your audience thinks, acts and reacts along with what is truly important to them

“The single biggest problem in communication is
the illusion that it has taken place.”
– George Bernard Shaw

SPEAK YOUR MIND

The Magic Is The Message… Make It Emotional.

The human condition dictates that we humans make most decisions based upon emotion. No matter the product or service, the winner of this race is the one who makes best use of tugging at some heart-strings. The gating question is how to target these emotional triggers. Does you brand and brand message make one smile or laugh, feel empowered or in control or do they just associate your solution as being the best solution. As a society we tend to use brand association to help in our purchasing decisions. We use associational behavior with cues like how it makes one feel, Comparative assiciation…looks just like, it works just like.  So… in the end though, in a perfect world the “BEST” product or service should always win, right, well not always, sometimes  it’s creating the product or service that just feels right to a customer.

RELAX…WE’VE GOT THIS.

W/Group Create consistently dreams, executes and delivers inspired, innovative marketing solutions for web, print, web, identity, packaging & exhibits. We offer a comprehensive turn-key creative solution to achieving your marketing goals.

We’re not just the big box of crayons (though we love crayons) We apply a heavy dose of strategic marketing smarts to all our endeavors.

After all, If we create something pretty for you, you’ll probably really like us…but… if we create something really pretty that impacts your market and your bottomline… well then, we’re pretty sure you’ll love us 🙂

THINK…CREATE…DEPLOY

Whether a comprehensive branded campaign or a single project, we apply the same strategic and creative solutions.

RESEARCH
Digging Deeper
Define Audience
Define Paths
CREATE + DESIGN
Build The Story
Create Visual Direction
Scope of Message
EXECUTE
Define Strategy
Track & Revise
Gain Market Knowledge

Latest From Our Blog

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Calm over the horizon

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

Inspired by clouds

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.

Email Us

Drop us a line... The coffee's on us

We’d Love To Show You Our Stuff.

We’ll bring your Red Umbrella

 

Contact

Phone

+(949) 400.2310

Address

1300 N. Bristol Street Suite 100                                                                                Newport Beach, California 92660 USA

Mail

info@wgroup.com

“The single biggest problem in communication is
the illusion that it has taken place.”
– George Bernard Shaw