We are experts who strive to merge the mediums of marketing tools in an effort to tell relatable stories.The ability to get your brand message across and differentiate from competitors in multiple mediums is our primary goal.
It’s really quite simple… Marketing communications and brand development, in order to be successful, require the appropriate use of visual cues. Messages and visuals that cut through crowded markets… Messages that evoke, inspire and touch an emotional trigger in your clients and customers minds.
WE CREATE VISUAL SOLUTIONS THAT SELL...BETTER
This unique capability offers the flexibility to ensure well thought out solutions that are on target, executed quickly and on budget.
CONCEPT + DESIGN
SOCIAL / EMAIL MARKETING
PEOPLE + PRODUCTS
ADOBE AFTER EFFECTS
DRONE VIDEO + STILLS
POINT OF SALE
A SIMPLE PHILOSOPHY
How does you brand make your customers think and feel ?
SALES ARE DRIVEN BY EMOTION
The messages and visual assets that comprise your brand serve to create an emotional response from prospective customers. Every purchase decision begins with an emotional buy-in. Customers subconsciously use association to establish a mental place holder of your product or services as they relate to competitive options.
DON’T GET LOST IN TRANSLATION
For a marketing campaign to be most effective, companies require an expert translator, one with the unique capability to bridge the communication gap between you and prospective customers.
Great marketers have the ability to translate your unique product offerings into simple to understand messages that will serve to educate, inform your customers and result in actionable purchasing decisions.
At W/Group Create, we strive to expertly distill and define your message by applying strong graphic and written solutions that evoke a positive and lasting impression on your customers.
IDENTIFYING MOVING TARGETS.
Just thinking you know your target audience is not enough. Audiences can be fickle, impatient and sometimes confused by the plethora of messaging, promises, features and benefits. Today’s fast pace media delivery can make for very short attention spans along with confusion in the marketplace. If you really want to know what’s hip and cool, just ask a 12 year old… lol. If you really want to know, sometimes, you just have to ask. Figuring out how your audience thinks, acts and reacts along with what is truly important to them is the foundation on which any successful branding campaign is built.
“The single biggest problem in communication is
the illusion that it has taken place.”
– George Bernard Shaw
RECENT WORK : 00:30 Intro Spot (MERCEDES BENZ – EL CAJON)
introducing a new world-class dealership & service center.
SPEAK YOUR MIND
The Magic Is The Message… Make It Emotional.
The human condition dictates that we humans make most decisions based upon emotion. No matter the product or service, the winner of this race is usually the one who makes best use of tugging at some heart-strings. The gating question is how to target these emotional triggers. Does your brand and brand message make one smile or laugh, feel empowered or resolved? Does it answer questions or illicit more questions. When a customer uses comparatively association, does your solution appear as the best solution? As a society we tend to use brand association to help in our purchasing decisions. We use association behavior with cues like how it makes one feel, Comparative association…looks just like, it works just like. So… in the end though, in a perfect world the “BEST” product or service should always win, right, well not always, sometimes it’s creating the product or service that just feels right to the customer.
RELAX… WE’VE GOT THIS
W/Group Create consistently dreams, executes and delivers inspired, innovative marketing solutions for web, print, web, identity, packaging & exhibits. We offer a comprehensive turn-key creative solution to achieving your marketing goals.
We’re not just the big box of crayons (though we love crayons) We apply a heavy dose of strategic marketing smarts to all our endeavors.
After all, If we create something pretty for you, you’ll probably really like us…but… if we create something really pretty that impacts your market and your bottom line… well then, we’re pretty sure you’ll love us 🙂
Whether a comprehensive branded campaign or a single project, we apply the same strategic and creative solution oriented thinking.
We apply strong project management skills through a proven process oriented methodology to keep your project running smoothly.
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