CREATING A NEW BRAND
SCOPE OF SERVICES >
SOCIAL MEDIA + WEB MARKETING
POINT OF PURCHASE DISPLAYS
Bosom Couture came to us early in their product development and branding phase. Being a new product category and as well entry into a very busy marketplace, it was imperative to to position the product to offer a clear feature + benefit statement while quickly educating it’s female audience that this was a new better than solution to an existing problem.
We modified packaging along with print literature paying careful attention to keeping the elegance of the brand while adding a bit of tongue in cheek humor to let the consumer know that we understood their wardrobe challenges and were aware of the many of the home spun crazy solutions that came before.
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