REINVENTING A BRAND
SCOPE OF SERVICES >
Branché Beauty Sleep is a manufacturer and distributor of high end women’s beauty couture. Featuring a complete line of “Beauty for the Soul” products spanning silk bedding, eye masques, slippers and robes.
The brand was a bit dated, so we set out to rebrand the line across all touch points for both consumer and retailer. We started with a refresh of the existing logo to exude a more elegant and memorable feel. Next we tackled product packaging of the existing line and adding “Por Homme” a collection of elegant silk products aimed the the men’s beauty market.
Adding an ongoing annual web marketing campaign segmented by target audiences tied into holidays, special occasions and events increased meaningful unit sales.
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