CREATING THE A NEW BRAND
PROJECT COMPONENTS >
SHOWROOM DESIGN + BUILD
Our client came to us with a dream to create a new home furniture company. The plan to to design and build furniture and decor items with a nod to century old craftsmanship and techniques. They wanted a cool factor with a memorable name and visual brand direction that could live on the web and eventually retail stores.
First we went to word play eventually landing on the name Plank & Hide Co™. Next came branded literature and the design + build of a 10,000 sq. ft. showroom in Las Vegas. Ongoing photography, ads continue to reinforce the brand ethos established at the project outset.
1300 N. Bristol Street Suite 100 Newport Beach, California 92660 USA