CREATING THE A NEW BRAND

PROJECT COMPONENTS >

NAME CONVENTIONS
LOGO DEVELOPMENT
PRINT LITERATURE
SHOWROOM DESIGN + BUILD
PRODUCT PHOTOGRAPHY

Our client came to us with a dream to create a new home furniture company. The plan to to design and build furniture and decor items with a nod to century old craftsmanship and techniques. They wanted a cool factor with a memorable name and visual brand direction that could live on the web and eventually retail stores.

First we went to word play eventually landing on the name Plank & Hide Co™. Next came branded literature and the design + build of a 10,000 sq. ft. showroom in Las Vegas. Ongoing photography, ads continue to reinforce the brand ethos established at the project outset.

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Contact

Phone

+(949) 400.2310

Mail

info@wgroup.com

Address

1300 N. Bristol Street Suite 100                                          Newport Beach, California 92660 USA