Corporate ID or commonly called a Logo is the centerpiece of building any brand. Careful attention must be paid on creating this core brandable element.
A strong and memorable logo stands at the foundation of any successful branding campaign. It should have a strong and memorable ethos. A logo to a brand is of the same importance of a flag to any nation. It serves to create sensory response that evokes feeling one is part of a group thus accentuating acceptance and belonging.
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